Why Your Company Needs a Brand Guide

Have  you ever noticed a company being inconsistent with their branding materials? It’s not only frustrating from a visual standpoint, but it  might also cause confusion for the customer. For packaging and  manufacturing companies, it’s important for your brand to stand apart  from the crowd while still conveying a sense of trust and quality. Inconsistencies, no matter how small, put you at risk of not being recognized or remembered. People may even question whether you’re  legitimate or not.

This is where a brand guide is helpful. A brand guide is a set of rules on how to use your brand’s visual elements, including when and how to use your logo, fonts, and colors. It also might include your photography style as well as your company’s history and mission statement. This is something every employee working in your marketing or design department should have access to.

A brand guide will provide you 3 important things for your company:

• Consistency – Being consistent in even the smallest aspects of your branding will  show that you care about details. This is something that potential  prospects will want to see. You don’t want them questioning whether or  not you are reliable and professional.
• Guidelines – New employees or vendors you might be working with will likely not  know all of the specific ins and outs of your company’s branding  materials. Having a guideline set in place will save you time (and  money) since you will not have to be communicating this information over  and over again.
• Value – Last of all, a brand guide will add to the overall value of your  company by making you appear more knowledgeable, organized, and  trustworthy.

How do I put together a brand guide?

First, you’ll need to make sure these 4 things are in place: your logo, specific brand colors, style of photos, and any elements or patterns.

Next, book a call with me and let’s chat! I would love to help you through the process if  you’re stuck and need some assistance putting this together. Your  brand deserves to be noticed and trusted—from the services you offer  down to every aspect of your visual marketing materials.