3 Reasons to Give Direct Mail Marketing a Try

With  so many marketing messages delivered across multiple digital channels, how can brands keep their messages from getting lost in the ether? One way is with direct mail.

Direct mail – printed marketing material mailed and delivered directly to  consumers – can be an effective component of a successful marketing campaign. A recent Twitter article* cited three distinct advantages of using direct mail in marketing campaigns:

1) A mightier mailbox. With an 80% open rate, direct mail has a more effective open rate than  email and can be executed with minimal investment. (Open rate is the  percentage of people who open a direct mail or email).

2) Informed insights. The USPS now offers intelligent mail barcodes, so you can see when your  piece is delivered to your target audience. And unlike an email that  can be deleted with a click of a mouse, direct mail is often retained, offering greater longevity and opportunities to be seen by more than one  person.

3) Frequency breeds familiarity. As a key component in a multichannel marketing campaign, direct mail repeats and reinforces your brand, service or product messaging to your target audience, keeping it “top of mind.”

My experience: I  was recently asked to help a client after they discovered they were not  asked to bid on a major project, even though they were a key player in that particular space. To remedy the situation, – and place their firm  top of mind – we designed a direct mail piece illustrating the firm’s specialized solution for the targeted prospect’s project. Emails with the same branding and messaging I created for the direct mail piece were sent to the prospect. And a sales representative followed up with a phone call. I’m happy to say that my client ended up winning the project!

Want  help designing an effective direct mail piece that will complement your  existing marketing efforts? Book a call with Oxyjen today!

*Marketing Profs article by Laura Forer