Refining Brand Communication for a SaaS Leader

At Oxyjen Design, we love helping brands craft a clear and compelling presence. A consistent brand experience builds trust, communicates professionalism, and helps your message stand out—especially in competitive industries like software and tech. When all your materials speak the same visual language, your audience knows exactly who you are, what you offer, and why it matters.

We recently partnered with Salient, a leader in business intelligence software, to enhance their marketing materials and brand consistency. This collaboration was a great opportunity to streamline their visual communications and tailor messaging to different audience segments across retail, beverage distribution, and CPG industries.

We achieved this by simplifying layouts, clarifying key messages, and designing visuals that highlight Salient’s software solutions. Case studies show step-by-step visuals that speak to their customer’s existing pain points and how Salient solves them with engaging customer testimonials, cohesive photography, and an easy to follow format. We worked together to ensure everything from brochures to their website aligned with their refreshed identity.

Salient provides cutting-edge software and consulting to top CPG companies. As their brand evolved, they needed a suite of marketing materials that aligned with their expertise and resonated with each of their target audiences.

We worked closely with Salient to develop cohesive and impactful materials, including:

• Brand Guidelines to continue consistent messaging and visuals
• Business collateral like business cards & digital letterhead
• Brochures tailored to different market segments
• Tradeshow displays to strengthen event presence for multiple target audiences
• Print ads & case studies showcasing their impact
• A website design that reflects their updated brand direction

The result? A unified and professional brand identity that reinforces Salient’s position as an industry leader. With polished materials and a cohesive look, they’re now equipped to engage their audience with confidence.

“Working with Oxyjen Design was seamless. Jen understood our brand vision and helped translate it into compelling marketing materials that truly resonate with each audience.”
–Jim McDermott, SVP, Client Services at Salient

Let’s create something unified and impactful together. Consistency across all your materials gives you a clearer message and helps build brand credibility and trust. If you are feeling like your marketing materials might need a fresh set of eyes, book a call for a brand audit – let’s get your brand back in alignment!