Overview
Donaldson Company partnered with Oxyjen Design to elevate its sustainability (CSR) reporting and clearly communicate its environmental, social, and governance (ESG) commitments to a broad range of stakeholders. With more than a century of innovation behind them, Donaldson needed a sustainability report that could translate complex, data-heavy content into a clear, engaging, and brand-aligned story—one that resonated equally with employees, customers, investors, and partners.Oxyjen Design helped transform technical information into a visually compelling, accessible report that reinforced Donaldson’s leadership in responsible manufacturing while serving as a foundational asset for future marketing and communications efforts.

The Challenge
Donaldson has a long history of innovation and responsibility, but as expectations for corporate transparency grow, they needed a sustainability (CSR) report that would:

• Communicate their environmental, social, and governance (ESG) progress to multiple stakeholders (employees, investors, customers, and community members)
• Translate highly technical data into a clear, accessible format
• Align with their established global brand standards while presenting fresh, engaging visuals

With such a broad audience, clarity and design consistency were critical.

The Approach
Oxyjen Design partnered with Donaldson to transform complex content into a report that tells a story, not just a set of statistics. The approach included:

1. Content Simplification – Reframing dense technical language into accessible, audience-friendly messaging.
2. Data Visualization – Designing charts, graphs, and infographics to illustrate progress in waste reduction, energy use, and workplace safety.
   Brand Alignment – Integrating Donaldson’s global identity guidelines while giving the report a distinct, modern feel.
3. Design for Engagement – Using clean layouts, strong visuals, and clear hierarchy to improve readability across digital and print formats.

The Results
The final sustainability report:

• Provided a centralized resource for ESG communications, with content that could cascade into other marketing efforts
• Improved stakeholder engagement, making the report more accessible for non-technical audiences
• Elevated Donaldson’s brand story, reinforcing their century-long commitment to responsibility and innovation

Most importantly, the report positioned Donaldson as a transparent and trustworthy leader in sustainability, giving employees, customers, and investors a clear picture of the company’s values in action.

At Oxyjen Design, we believe sustainability stories deserve to be told with clarity and creativity. If your company is ready to elevate its reporting and connect with stakeholders through thoughtful design, let’s talk.