Getting Back to Normal: Are You Ready for In-Person Trade Shows?

I don’t know about you, but after a year of Zoom meetings and chats over video, it feels so nice to start meeting with people in person again! As much of the world has been slowly opening back up, it’s been exciting to see that many in-person events have been back up and running, including trade shows.

If you’re looking for a way to promote your business, a trade show can be a great option. It gives you the chance to have a captive audience of your target market if you choose the right show for your industry. The costs of exhibiting can be high when you factor in travel, booth rental, display costs, marketing brochures, promotional items, and a possible giveaway, but the payoffs can be huge. Keep in mind that if you are investing the time and effort, you need to make sure you have a well-thought out plan with a professional, consistent look for each piece of your tradeshow marketing. If not, you may lose out on brand credibility, potential sales, and new prospects.

Will I see you at PackExpo Las Vegas this year? I will be walking the show floor, looking around to see what others are doing for their trade show booth design and materials. Having a unique giveaway or promotion can be a big draw and helps your business stand out from the crowd and get noticed.

If you need help creating a buzz for your booth, I can help you design an email campaign, artwork for your displays, and marketing materials for your booth. Book a call—I would love to help you get prepared for an upcoming trade show!

All the best,
Jen