I recently wrote an article for the July issue of Packaging World that covers a topic many packaging professionals have been recently discussing: sustainability. For both my business and my clients, I do all I can to stay educated on what is happening in the packaging industry, from networking to joining groups that allow me to keep learning. Not long ago, I actually joined a group of Climate Designers so that I can be more intentional when it comes to designing in a way that is environmentally friendly.

In my work, I deal with regulations and compliance for all types of industries on projects that range from warning requirements for a chemical product label to the brand identity and packaging design for a new food product. It can be complicated when limited to the U.S. When a company decides to expand their reach outside of the U.S., there are even more items to consider. Each country requires specific regulations for product labels, down to the specific font size of warning text and icons, not to mention running into size constraints when adding translations to your product label.

These regulations can be confusing and conflicting and can affect the original design of the product. That’s why a graphic designer needs to problem solve and find ways to adjust the layout to fit these items on the label, while still staying within the company’s style guidelines to stay true to their brand.

As someone who is doing all they can to learn and grow in this area, I would love to hear your thoughts or concerns when it comes to sustainability for your brand. Let’s start a conversation today! I would love to help you find a solution to any problems you may be facing when it comes to staying on brand while working to keep your packaging sustainable.

All the best,
Jen