Happy Holidays!

As 2022 wraps up and things start to slow down, I enjoy reflecting on the past year. I’m especially grateful for each and every one my clients, colleagues and friends. I have been in business for myself for a little over 19 years – stay tuned for big 20th year announcements!

Do you take stock of your year? I like to reflect on how I’ve grown. In 2022, I collaborated with industry mentors and colleagues. I’ve delightedly watched companies I’ve partnered with grow by leaps and bounds. I’ve met interesting people along the way. And I pushed myself out of my comfort zone: I created a newsletter; started blogging; wrote an article for Packaging World; and started accepting speaking engagements (something I never would have believed 19 years ago). But that’s the fun thing about being in business for yourself… you can choose how you grow.

When I was asked to present at MinnPack/MD&Min 2022 and again last month, I spoke about sustainability and how incorporating it in marketing can amplify your brand and your values, and increase customer loyalty. And as a thank you for your business and friendship, I’d like to offer you a gift: if you are interested in incorporating sustainability into your marketing efforts, simply reply to this email. I will send you the slide deck from my MinnPack talk and a sample sustainable marketing piece. Use it to envision the ways you can start down the sustainability marketing path – and reach out for assistance to start that journey!

All the best in 2023 — Cheers!
Jen