Client: Minnetronix Medical
Project: Employment Campaign
Project Scope: Graphic Design
I worked with the Communications Director at Minnetronix Medical to create artwork for an employment campaign which included logo design, email header and template, social media assets and an internal onboarding toolkit to help attract and retain new employees.
Client: Mechatronic Solutions
Project: Tradeshow Materials
Project Scope: Graphic Design, Print Management, Email Template
Mechatronic Solutions is a distributor of industrial automation products. Mechatronics came to me to create promotional materials for an upcoming tradeshow they signed up for. Since this was their first time exhibiting, they wanted a budget-friendly option to test the waters.
Client: Materials Evaluation and Engineering
Project: PPT Slide Deck Design
Project Scope: Visual design and infographics for sales presentations.
Client: Venus Gourmet Soups
Project: Package Design
Project Scope: Venus Gourmet Soups was founded by White Bear native and chef, Leslie Vadnais. She created her own line of vegan and vegetarian soups. It had been several years since the initial logo design and she came to me looking for an updated look to better reflect her company's growth and customers.
Client: Venus Gourmet Soups
Project: Branding & Logo Design
Client: Sea Foam Sales Co.
Project: Package/Label Design
Project Scope: Sea Foam is a fuel additive manufacturer and retailer. Their products have been trusted by mechanics since 1942. Sea Foam's product line helps engines and equipment run cleaner and last longer. We have worked together for the past 20 years to create product packaging and marketing materials.
And the campaign that helped overcome all obstacles.
Minnetronix Medical partners with global companies in the design, development and manufacturing of medical devices focused on radiofrequency (RF) energy, fluid and gas management, optical systems, and stimulation and active wearables. The St. Paul, Minnesota-based company grew quickly during the last several years, requiring additional talent. To meet this need, Minnetronix embarked on its first formal hiring campaign.
In March 2020, while the COVID-19 pandemic was rapidly spreading, Minnetronix was growing. Internal numbers indicated it needed to hire more than 100 full-time employees in 2021 to meet customer demand.
Although the small but mighty company HR team was more than capable, Minnetronix needed additional resources in the extremely tight job market. So the company turned to its employees. “Key to our success, they are our best ambassadors. We asked for their help and empowered them with everything they needed to help spread the word about working here,” Carolyn Baldus, Director of Communications at Minnetronix, said.
This included a new recruiting campaign and tools to implement it effectively.
“With a need for so many new hires, we really wanted to devise an entire campaign around our efforts. It was a huge endeavor, but we knew if we brought a lot of energy and fun to go with it, it would be successful,” Carolyn said.
The internal communications team created the “Impact 2021” campaign, including internal and external messaging. But to really elevate interest and attention, the message required standout branding and graphics.
Carolyn connected with Jen Leonardson of Oxyjen Design to design the campaign, including a logo and other digital assets. She told Jen she wanted something bold that could work with internal and external audiences in emails, social media campaigns and other collateral.
“Being at a critical time in our company’s growth, there was a lot of energy around this campaign,” said Carolyn. “Jen was extremely responsive to our needs, listening to our objectives and asking a lot of great questions. Then, she got to work.”
Jen created the “Impact 2021” logo and digital assets that Carolyn and her team could use in emails and digital ads. Jen also created a new employee onboarding toolkit to help team leaders stay on track with the onboarding process.
The “Impact 2021” campaign launched the first week of March 2021 and the response was tremendous. The company provided employees with the tools and information to easily tell their social media networks why Minnetronix was a great place to work.
“Not only were our employees excited about the campaign and proud to spread the news of our employment opportunities, I believe having a cohesive theme for our campaign and all our recruiting materials, something we lacked before, was critical in this phase of our growth,” Carolyn said. “Jen presented us in a polished and branded way that garnered attention for our messaging and helped us exceed our hiring goals. We were so pleased with her work, that we have hired her for additional projects.”