Overview
Salient is a leading business intelligence software company that helps CPG, retail, and beverage brands make smarter, data-driven decisions. As their business evolved, they recognized the importance of stronger brand consistency and clearer messaging to reflect their expertise and innovation.

Oxyjen Design partnered with Salient to bring their brand visuals, messaging, and marketing materials into alignment—creating a cohesive, professional presence across print and digital channels.

The Challenge
In fast-moving industries like SaaS and business intelligence, clarity and consistency are key to building trust. Salient’s existing materials were informative but visually fragmented, making it harder to communicate their software’s value across different audience segments.

Each of their target markets—retail, beverage distributors, and CPG—had unique challenges and data needs. Our goal was to refine Salient’s brand communications to make complex information more accessible while maintaining a strong, unified brand identity.

Our Approach
We began with a strategic brand audit to understand Salient’s strengths, audience priorities, and visual gaps. From there, we developed a new creative direction that simplified complex content, strengthened hierarchy, and introduced a consistent design system.

Our work together included:

• Brochures for key industries, using clear visuals and simplified messaging to communicate product value.
• Tradeshow displays designed to capture attention and reinforce Salient’s position as a technology leader.
• Digital ads and case studies highlighting measurable impact and real-world applications.
• A comprehensive brand guide to ensure consistent use of color, typography, and imagery across all channels.
• Business identity materials, including business cards and letterhead, to extend the refreshed look across daily touchpoints.
• A new website design that visually aligned with the updated brand and provided a more intuitive, user-focused experience.

The Result
The collaboration resulted in a cohesive and modern visual identity that strengthened Salient’s presence across marketing platforms. With simplified layouts, clear messaging, and consistent branding, prospects can now easily understand how Salient’s software addresses their industry-specific pain points. The redesigned materials not only improved recognition and trust but also positioned Salient as a forward-thinking SaaS company that delivers clarity through data.

Takeaway
For SaaS and technology companies, a consistent brand identity builds credibility and helps transform complex software into approachable, meaningful solutions. Through thoughtful design and strategic storytelling, Oxyjen Design helped Salient create clarity, strengthen engagement, and stand out in a competitive B2B marketing landscape.