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“Design is the silent ambassador of your brand.” – Paul Rand

Hi! I'm Jen, a designer for the manufacturing industry.

Jen Leonardson, Founder
Oxyjen Design, Inc.

I created Oxyjen Design because you shouldn't have to work with a designer that doesn't "get" you – or your industry.

Who we are

Oxyjen Design is a graphic design studio looking to create connections with our clients to better serve their needs and create design solutions that motivate audiences to act. Whether that's by engaging employees, targeting prospects or showing the great work they do in regards to sustainability. 


Our Core Values: Creative solutions to foster connection in an ethical way


Over the past 20 years, I've seen it time and time again: Marketing Directors and Business Owners under huge pressure to get multiple marketing projects completed – sometimes for all of the audiences listed above. I make your life easier by taking care of the details, and you look good in the process. 


When you work with me, you will finally be able to cross those marketing projects off your To Do list with time to spare...and you have someone in your corner who knows and understands the manufacturing & green tech industry. 


Achieving your business goals through design. My background includes knowledge of the following industries:

  • Printing: Which fueled my love of all things ink and paper
  • Publishing: A lot of late nights getting magazines published & out the door, which means I don't leave until the project is completed, no matter the deadline!
  • Advertising: Working at an agency helped me realize my dream of starting my own design studio. I bring that design thinking into every aspect of client work and deliverables. 


Ending the tired game of Telephone.

After working in the "real" world, I saw first hand how much gets lost in translation, from client communications to project manager to creative. Remember that game called Telephone, where you sat in a big circle and the first person whispers a secret into the next person's ear and so on? By the time it gets to the end of the circle, the message gets muddled. This is one of the main reasons I started my design studio. I see the client relationship as a necessary part of the design process. In fact, many of my clients have been on my roster for over 10 years. Why, you ask? Because our relationship is so strong it makes it easy to problem solve and find the best way to reach your goals. 


And now the personal stuff...

When I’m not busy at work, I enjoy spending time outdoors; going on camping trips "up north" in Minnesota, kayaking on nearby lakes; or just taking a walk in the neighborhood. I support clean water causes and I am involved in several local groups serving as President of the Friends of Northwood Lake Association and as Alternate Commissioner on the Bassett Creek (Haha Wakpadan) Watershed Commission.


If you are ready for a design partner that can help you breathe easy, set up a time below and let's chat over a cup of coffee! 

Let's chat

Publications & Affiliations

These are just a few places where my work has been published.

My design work and written content has been published in Packaging World, Healthcare Packaging, and MSP magazines and I am a Board Member of The Institute of Packaging Professionals, Minnesota Chapter. 


Interested in sustainability? Read my article titled Brand, Packaging and Sustainability – Can we all get along?  View the article written for The IoPP Professional Perspective section published in the July issue of Packaging World.

Testimonial

I’ve worked with Jennifer for almost 20 years. She is a superb designer and an accomplished content developer and writer. Her creative ideas have always delivered desired results. As a client of hers, our organization could always rely on outstanding creative solutions on-time and within budget. I am fortunate to have the opportunity of continuing to work with her now. She is a consummate professional and I highly recommend her for any of your design and content marketing needs. 


–Steve Hallblade, Founder, emediate marketing and Principal, The Sourced Collective

Let's work together to promote your business in a more sustainable way!

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Copyright © 2025 Oxyjen Design, Minneapolis, MN - All Rights Reserved.


We acknowledge and pay respects to the land belonging to the Dakota people of the Wahpekute Territory and all of their descendants both past and present.


Photo credit to Elaine Goepfert at I Love Photography.

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