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Client: Minnetronix Medical
Industry: Medical Device
Project Scope: Graphic Design
I worked with the Communications Director at Minnetronix Medical to create artwork for an employment campaign which included logo design, email header and template, social media assets and an internal onboarding toolkit to help attract and retain new employees. See case study below for all the details.
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Client: MGS
Industry: Packaging Machinery Manufacturer
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Minnetronix Medical
The Solution
The internal communications team created the “Impact 2021” campaign, including internal and external messaging. But to really elevate interest and attention, the message required standout branding and graphics.
Carolyn connected with Jen Leonardson of Oxyjen Design to design the campaign, including a logo and other digital assets. She told Jen she wanted something bold that could work with internal and external audiences in emails, social media campaigns and other collateral.
“Being at a critical time in our company’s growth, there was a lot of energy around this campaign,” said Carolyn. “Jen was extremely responsive to our needs, listening to our objectives and asking a lot of great questions. Then, she got to work.”
Jen created the “Impact 2021” logo and digital assets that Carolyn and her team could use in emails and digital ads. Jen also created a new employee onboarding toolkit to help team leaders stay on track with the onboarding process.
The Results:
The “Impact 2021” campaign launched the first week of March 2021 and the response was tremendous. The company provided employees with the tools and information to easily tell their social media networks why Minnetronix was a great place to work.
“Not only were our employees excited about the campaign and proud to spread the news of our employment opportunities, I believe having a cohesive theme for our campaign and all our recruiting materials, something we lacked before, was critical in this phase of our growth,” Carolyn said. “Jen presented us in a polished and branded way that garnered attention for our messaging and helped us exceed our hiring goals. We were so pleased with her work, that we have hired her for additional projects.”
At-A-Glance:
- Because of rapid company growth, Minnetronix needed to recruit, hire and onboard more than 100 people in less than a year.
- To meet this need, the company enlisted its employees as Minnetronix ambassadors and created a formal recruiting brand, campaign and ambassador tools from scratch.
- Jen Leonardson of Oxyjen Design collaborated with the team and designed multiple cohesive, standout visuals for the campaign.
- The company rolled out the “Impact 2021” campaign – internally and externally – in March 2021 to great enthusiasm. Employees were heavily engaged in spreading the word about Minnetronix. The company exceeded its hiring goals and continues its growth trajectory.
