HOW WE WORK
The 3 steps of Oxyjen’s inhale-exhale branding cycle
A thoughtful process that combines creativity with strategy and centers around sustainability. We start by getting to know you and your needs, goals, and values.
This involves:
- Building relationships and learning about your company and what your vision is at a brand level
- Researching your target audience and competitors
- Understanding your sustainability goals and how they can be integrated into your marketing efforts
Your final deliverable will be a detailed roadmap for building a cohesive brand that resonates with your audience. 3 brand stylescape directions for your brand’s overarching look, fonts, and color palette. Your final decision acts as the blueprint for how the brand or project will be visually represented.
With a clear understanding of you and your needs, our next step is to develop a marketing strategy that will revitalize and energize the brand.
We do this by:
- Designing a logo that accurately reflects your company’s vision
- Developing messaging that speaks to your target audience and highlights your company’s commitment to sustainability
- Developing essential identity pieces like business cards, letterheads, and email signatures that represent the brand consistently
You will then receive an identity package with print and digital formats to leverage across contexts. A brand-use guide and your top-priority branded items, such as business cards, letterhead and email signature, etc.
The final stage is about bringing the brand to life and sharing it with the world, both online and in-person.
Here are some ways this may look:
- Creating promotional materials that extend your brand’s reach beyond traditional marketing channels, like brochures, postcards, and more
- Educating you on sustainable marketing practices and ensuring your brand reflects your commitment to the environment
Based on what we’ve identified as your company’s specific needs for promotion we will provide final design files for print which may include one of the following: brochures, sell sheets, or postcards
Let's work together!
Brand Strategy
Our brand strategy package includes market research and a strategy session to dive deeper into where your business currently is and where you want your business to be.
Brand Identity
After working together on your brand strategy, we will develop a unique logomark that speaks to your target audience in a direct and compelling way.
Visual Communications
Creating promotional materials that extend your brand’s reach beyond traditional marketing channels, like brochures, postcards, and more.
Tradeshow Design
If you have a tradeshow coming up, we can help align your brand with your booth displays and any print or digital assets you need prior to the show.
Print Collateral
If you’re looking for support on any of your print pieces, we can help you create these and ensure they align with your brand.
Website Design
Your website should leave a lasting impression while being easy for users to navigate. We’ll work with you to develop a plan for new content, design, and development of your website.
Need something else?
We can put together a custom package that fits your brand’s unique needs. Maybe you need a marketing campaign created for a sustainability initiative, infographics for social assets or a PowerPoint or Google Slide Deck for a presentation…when you hire Oxyjen Design you can breathe easy – we’ve got your design covered. Book a call today to get started!
Deep breath, big impact – let’s get started!
Reach out to schedule an initial call to talk about all the moving pieces that will make your brand flourish.
