Sustainability Resources

I  recently wrote an article for the July issue of Packaging World that  covers a topic many packaging professionals have been recently  discussing: sustainability. For both my business and my clients, I do all I can to stay educated on  what is happening in the packaging industry, from networking to joining  groups that allow me to keep learning. Not long ago, I actually joined a  group of Climate Designers so that I can be more intentional when it  comes to designing in a way that is environmentally friendly.

In my work, I deal with regulations and compliance for all types of  industries on projects that range from warning requirements for a  chemical product label to the brand identity and packaging design for a  new food product. It can be complicated when limited to the U.S. When a  company decides to expand their reach outside of the U.S., there are  even more items to consider. Each country requires specific regulations for product labels, down to the specific font size of warning text and  icons, not to mention running into size constraints when adding  translations to your product label.

These regulations can be confusing and conflicting and can affect the original design of the product. That’s  why a graphic designer needs to problem solve and find ways to adjust  the layout to fit these items on the label, while still staying within  the company’s style guidelines to stay true to their brand.

As  someone who is doing all they can to learn and grow in this area, I  would love to hear your thoughts or concerns when it comes to  sustainability for your brand. Let’s start a conversation today! I would  love to help you find a solution to any problems you may be facing when  it comes to staying on brand while working to keep your packaging  sustainable.